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PRIVACY POLICY

1. Introduction

We Waste Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal data when you visit our website (https://www.wewasteltd.co.uk/) or engage with our services (e.g. via Wix, Google Ads, WasteLogics CRM).

By using our site or providing us your personal data, you consent to the practices described here.
 

2. Who we are / Data controller

We Waste Ltd is the data controller responsible for your personal data.

Data Protection Contact
Amanda
Email: Amanda@wewasteltd.co.uk
Telephone: 01892 249090
Address: Sychem Lane, Five Oak Green, Tonbridge, TN12 6WB wewasteltd.co.uk

Registered Office (per Companies House):
Suite 3, Falcon Court Business Centre, College Road, Maidstone, Kent, ME15 6TF Companies House

Company no.: 12590594 Companies House
 

3. What information we collect

a) Information you provide directly

  • Name, job title

  • Company or organisation (if relevant)

  • Contact details: email address, postal address, telephone number

  • Service requests, quotations, forms entries, messages

  • Billing and payment information (if applicable)

  • Records of communications (e.g. emails, phone calls, messages)
     

b) Information collected automatically

  • IP address

  • Browser and device type

  • Operating system

  • Pages visited, time spent, click paths

  • Referrer and exit pages

  • Device identifiers, screen size, language settings

  • Other usage & technical data for analytics and site improvement
     

c) Information from third parties / integrations

  • WasteLogics CRM data (service history, invoices, collection records)

  • Google Ads (clicks, conversions, remarketing data)

  • Analytics or tracking services via Wix or other partners

  • Public or third-party sources, where relevant
     

4. Purpose & legal basis for processing

We process your personal data for these primary purposes, under these legal bases:

  • PurposeLegal BasisNotes

  • To respond to enquiries, provide quotes, deliver waste servicesContract / Performancee.g. when you submit a request

  • To manage our relationship and communications with youLegitimate interestse.g. sending service updates or administrative communications

  • To comply with legal obligationsLegal obligatione.g. waste / environmental regulations, accounting, audit

  • To provide marketing (if you opt in)ConsentWe will send marketing only where you have agreed

  • To measure & optimise website, ads, performanceLegitimate interestsIncludes analytics, conversion tracking, remarketing

  • To operate and maintain the WasteLogics CRMContract / Legitimate interestsFor record-keeping, service optimisation

  • When required, we will seek your consent explicitly (e.g. for marketing communications) before processing.
     

5. Cookies, tracking & Google Ads

We use cookies, pixels and similar technologies (including via Google Ads) to collect data about your browsing behaviour, help with analytics, measure ad performance, and improve user experience.

You may control or block cookies via your browser settings. Please note disabling some cookies may degrade site functionality or prevent certain features from working properly.

Google Ads conversion tracking and remarketing may collect anonymised or pseudonymised data on ad interactions and site visits, in line with Google’s policies and subject to your consents.
 

6. Sharing and disclosure

We will share your data only when necessary and under strict controls. Possible recipients include:

  • WasteLogics (CRM provider) — to manage your service data

  • Google and analytics/advertising partners — for ad performance and analysis

  • Wix / IT / website support providers — for hosting, maintenance, security

  • Subcontractors / service partners — for carrying out waste collection, skip delivery, etc.

  • Legal or regulatory authorities — where required by law or regulation

  • Business transactions — in the event of a sale, merger or acquisition (with confidentiality safeguards)
     

We will never sell your personal data for marketing purposes without your consent.
 

7. International transfers

Your data may be processed in countries outside the UK/EEA (for example by Wix, Google, WasteLogics). Where transfers occur, we ensure adequate safeguards (such as Standard Contractual Clauses or adequacy decisions) to protect your rights.
 

8. Data retention

We will retain your personal data no longer than necessary:

  • Waste service / duty of care records — retained in line with environmental / waste legislation (e.g. up to 2–3 years)

  • Financial, accounting or audit records — typically retained for 6 years for HMRC purposes

  • Marketing data / consent records — retained until you withdraw consent or opt out

  • Analytics logs / technical data — retained for limited periods for performance, security and optimisation
     

After expiry of retention periods, data will be securely deleted or anonymised.
 

9. Your rights

Under UK data protection law (UK GDPR, DPA 2018), you have the following rights:

  • Right of access — request a copy of your personal data

  • Right to rectification — correct inaccurate or incomplete data

  • Right to erasure (“right to be forgotten”) — in certain circumstances

  • Right to restrict processing — in certain situations

  • Right to object — particularly to marketing or processing based on legitimate interests

  • Right to data portability — where applicable (structured, machine-readable data)

  • Right to withdraw consent — if processing is based on consent
     

To exercise any of these rights, contact Amanda at Amanda@wewasteltd.co.uk. We may request proof of identity before fulfilling requests. We aim to respond within one calendar month (or as legally required).
 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been breached.

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10. Security

We employ appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful access, alteration, disclosure or destruction. Only authorised personnel who need access to your data can view it.

However, no system is 100 % secure. Data transmission over the internet carries inherent risks — we cannot guarantee absolute security in transit.

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11. Children

Our services and site are not directed to children under 13. We do not knowingly collect or process personal data from minors. If you believe we have collected such data, please contact us and we will delete it.
 

12. Changes to this policy

We may revise this Privacy Policy from time to time. The “last updated” date will reflect when changes are made. We encourage you to check this page periodically. For material changes, we may alert you via email or via notices on our site.
 

13. Contact us

If you have any questions, concerns or requests about how your personal data is handled, contact:
 

Amanda — Data Protection Contact

Email: Amanda@wewasteltd.co.uk

Telephone: 01892 249090

Address: Sychem Lane, Five Oak Green, Tonbridge, TN12 6WB
 

You may also contact the Information Commissioner’s Office (ICO) if you feel your data protection rights have been violated.

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